Privacy policy
Last updated: April 12, 2025
This Privacy Policy describes how I For the Wild (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.iforthewild.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
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Contact details including your name, address, phone number, and email.
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Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
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Account information including your username, password, security questions and other information used for account security purposes.
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Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect about Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:
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Companies who support our Site and Services, such as Shopify.
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Payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to fulfill your orders.
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Online tracking services and analytics platforms that collect usage data (e.g., via web beacons, cookies, SDKs).
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.
How We Use Your Personal Information
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Providing Products and Services – To fulfill our contract with you, including processing payments, shipping orders, account management, and related communications.
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Marketing and Advertising – To send promotional content and show relevant ads, including retargeted ads.
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Security and Fraud Prevention – To protect against fraudulent, illegal, or malicious activity.
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Communication and Service Improvement – For customer support, service improvements, and responding to inquiries.
Cookies
We use Cookies to power and improve our Site and Services (e.g., remembering preferences, analytics). For details on Shopify-related cookies, visit: https://www.shopify.com/legal/cookies.
You can usually modify your browser settings to disable cookies, but some features of the Site may not function properly if you do so.
How We Disclose Personal Information
We may disclose your personal information to:
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Vendors and third parties who provide services on our behalf (e.g., hosting, payments, shipping, analytics).
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Business and marketing partners to promote our Services.
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Affiliates within our corporate group.
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Parties involved in business transfers (e.g., mergers, acquisitions).
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Legal and regulatory authorities as required by law or for protection purposes.
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Other parties with your consent.
| Category | Categories of Recipients |
|---|---|
| Identifiers (e.g., contact, account, and order info) | Vendors, service providers, affiliates, marketing partners |
| Commercial info (e.g., order history, support tickets) | Same as above |
| Internet activity (e.g., Usage Data) | Same as above |
| Geolocation data (via IP address) | Same as above |
We do not sell or share sensitive personal information for profiling or inference without your explicit consent.
Third Party Websites and Links
Our Site may contain links to third-party websites or platforms. We are not responsible for the privacy or security of those third-party sites. Please review their respective privacy policies before sharing any information.
Children's Data
Our Services are not intended for children under the age of 16. We do not knowingly collect personal information from minors. If you believe your child has submitted information, please contact us for removal.
Security and Retention of Your Information
While we implement security measures to protect your information, no system is completely secure. Please avoid sending sensitive information via insecure channels.
We retain your personal information as long as necessary to fulfill our purposes, including legal compliance and dispute resolution.
Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you
- Delete your data
- Correct inaccuracies
- Receive a portable copy
- Restrict or object to processing
- Withdraw consent where applicable
- Appeal if your data rights request is denied
You can also unsubscribe from promotional emails at any time using the link in the email.
To exercise your rights, contact us using the details below. We may verify your identity before fulfilling your request.
Complaints
If you have concerns about how we handle your data, please contact us first. If unresolved, you may have the right to escalate the matter to your local data protection authority.
International Users
Your information may be processed outside your country of residence. For transfers from Europe, we use legal mechanisms such as the European Commission’s Standard Contractual Clauses.
Contact
If you have any questions, or wish to exercise your rights under this Privacy Policy, you may contact us at: